Description

As any designer or marketers knows, the face of a product is key to its appeal and success. This book presents over 280 exciting design ideas for packaging and presentation, for categories spanning food, cosmetics, toiletries, pharmaceuticals and much more. Its CD-ROM companion contains easily replicable templates in editable formats such EPS, also contains PDF format, which can be edited, depending on requirements. Full of novel ideas and experiments with form and structure, this book is essential reference for graphic designers all over the world.